A majority of decisions are made at an automatic, subconscious level, yet marketers often take a very rational approach to marketing. In this session, we’ll tell you how to apply the principles of neuroscience to individual targeting & digital communications by examining the latest findings on the role of dopamine, memory, and habituation in consumer behavior. Once you understand what drives consumer decisions you can influence them through the right targeting, message, content & creative experience. View More

Hear how data, advanced analytics, & neuropsychology come together to drive more impactful, measurable marketing results. We’ll examine three things:
1. The principles of neuroscience, including the latest research on the role of dopamine, memory, & habituation in buyer motivation and behavior.
2. How research & analytics can be used to link underlying motivational drivers to your products & brands.
3. Practical applications of data & advanced analytics to deliver individual level experience (offer, content, message, creative) that appeals to individual motivations so you influence buyers one by one.

Join this panel for insightful & immediately applicable view of modern marketing as you hear from authorities across a number of domains – data, research, neuropsychology, advanced analytics, business, digital, & strategy. View Less