In this session...
Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will be planned, bought, sold, and executed using household-level and individual-level data. This will change much of what we now know about how advertising is done in America. Join this session as we predict the skills and approaches that marketers will need to adapt to the new world.
