In this session...
Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when the softer sell of content marketing seems to have stolen the spotlight, might advertising be the comeback kid? There are signals that point in that direction and this session will explore the advertising revival.
Featuring Sir Martin Sorrell in an intimate conversation with Michael Kassan, followed by a panel of industry thought-leaders.
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