We have arrived at a turning point for advertising on the modern Internet. A moment where we lay to rest the notion that interruption is the core tactic to produce attention and commit to a future built on respect and quality. With that in mind, Industry leaders come together at the Native Advertising Forum to discuss today's native transformation and brainstorm tomorrow's possibilities.
9:10 AM - THE FUTURE OF PROGRAMMATIC NATIVE
Megan Pagliuca
Global CEO, Accuen
Michael Rubenstein
President, AppNexus
Dan Greenberg
CEO, Sharethrough
9:30 AM - THE NEUROSCIENCE BEHIND NATIVE ADVERTISING: A FIRST LOOK AT HOW THE BRAIN PROCESSES TEXT AND IMAGES IN NATIVE ADS
Dan Greenberg
CEO, Sharethrough
9:55 AM - THE ATTENTION ECONOMY: WHAT WE KNOW ABOUT CONSUMER ATTENTION ON BRANDED CONTENT AND HOW TO MEASURE IT
Allison Schiff
Reporter, AdExchanger
Curt Larson
VP of Product, Sharethrough
Joe Purzycki
Head of Partnerships, Medium
Josh Schwartz
Chief Data Scientist, Chartbeat
10:15 AM - THE SECOND COMING OF VIDEO: NATIVE, INSTANT, IN-FEED
Raymonde Brillantes-Green
VP Partnerships and Investment, DigitasLBI
Anthony Ha
Writer , TechCrunch
Patrick Keane
President, Sharethrough
Leo Polanowski
Head of Client Services, Yahoo
10:50 AM - THE MECHANICS BEHIND WORLD CLASS BRAND PUBLISHING
Jordan Tiecher
Editor-in-Chief, The Content Strategist
Chris Schreiber
VP of Marketing and Communications, Sharethrough
Luke Sherwin
COO, Casper
Neda Stoll
Business Strategy, Adobe
11:10 AM - THE FUTURE OF THE CMS AND SPONSORED CONTENT PUBLISHING
Lucia Moses
Reporter, Digiday
Dan Greenberg
CEO, Sharethrough
Rob Bear
Creative Director, VOX
Hassan Ali Khan
SVP, Marketing, Onion, Inc.
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