In this session...
Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention, Super Viewers actually consume more content throughout the day across multiple devices. In this media seller tell-all, we will discover how advertisers can capitalize on the learnings from content owners who are reaching these highly-engaged Super Viewers.
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Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention, Super Viewers actually consume more content throughout the day across multiple devices. In this media seller tell-all, we will discover how advertisers can capitalize on the learnings from content owners who are reaching these Super Viewers. Get your burning questions answered on how to optimize cross-platform media plans to reach your target audiences on the right screen at the right time of day.
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