In this session...
Innovate & Fail with Hill Holliday & IdeaPaint.
As marketers chase customers whose expectations are constantly in flux, the only path to success is one of incremental steps, constantly failing forward. IdeaPaint listened to its customers and partnered with Hill Holliday's Project Beacon innovation lab to develop a new solution to an age-old problem. Learn about the steps (and missteps) along the way.
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As marketers chase customers whose expectations are constantly in flux, the only path to success is one of incremental steps, constantly failing forward, and where people are at the center of what we make and publish. In a transformative move to extend its offering into the digital realm, IdeaPaint listened to its customers and partnered with Hill Holliday's Project Beacon innovation lab to develop a new solution to an age-old problem: Once you've got your big ideas up on a wall or whiteboard, how do you get them off the wall and into people's hands?
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