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In this session...

Connecting with today’s consumer has become increasingly challenging as content consumption is occurring at a rapid pace across a multitude of platforms. Join President & General Manager at AMC & SundanceTV, Charlie Collier, and Martin Cass, CEO of AMC's media agency, Assembly, as they discuss how to create and promote meaningful content that moves consumers and culture.

Connecting with today’s consumer has become increasingly challenging as content consumption is occurring at a rapid pace across a multitude of platforms. With this shift in the dynamics of media, how does one cut through the clutter?

In less than a decade AMC's original programming has made an indelible footprint in our media culture with hits such as Mad Men, Breaking Bad, and The Walking Dead.

Join President & General Manager at AMC & SundanceTV, Charlie Collier, and Martin Cass, CEO of AMC's media agency, Assembly, as they discuss how to create and promote meaningful content that moves consumers and culture. View Less

Presented with


Speakers

Martin Cass CEO Assembly
Charlie Collier President & General Manager AMC and SundanceTV

Event Details

Event Type Seminar

Track  Agency