In this session...
Connecting with today’s consumer has become increasingly challenging as content consumption is occurring at a rapid pace across a multitude of platforms. Join President & General Manager at AMC & SundanceTV, Charlie Collier, and Martin Cass, CEO of AMC's media agency, Assembly, as they discuss how to create and promote meaningful content that moves consumers and culture.
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Connecting with today’s consumer has become increasingly challenging as content consumption is occurring at a rapid pace across a multitude of platforms. With this shift in the dynamics of media, how does one cut through the clutter?
In less than a decade AMC's original programming has made an indelible footprint in our media culture with hits such as Mad Men, Breaking Bad, and The Walking Dead.
Join President & General Manager at AMC & SundanceTV, Charlie Collier, and Martin Cass, CEO of AMC's media agency, Assembly, as they discuss how to create and promote meaningful content that moves consumers and culture.
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