In this session...
People love to hate on tofu. But here’s why it’s still a foodie favorite: it doesn’t just assume any flavor, it makes any seasoning the star. Likewise, in marketing, content is the king of versatility. It can be optimized for any platform and adapted for any context, always giving marketers a stream of opportunities to strut their style. Join Alexander Jutkowitz and Paul Marcum for a talk about their joint venture with Snapchat, Truffle Pig, as well as the future of content marketing.
