Today’s consumers are entering a new era. Remember when a marketer could guide them straight down the funnel from awareness to purchase? Now they zigzag from device to device, platform to platform, online to offline. How can your campaign keep up with this erratic new consumer journey? View More

Today’s consumers are entering a new era. Remember when a marketer could guide them straight down the funnel from awareness to purchase? Now they zigzag from device to device, platform to platform, online to offline. How can your campaign keep up with this erratic new consumer journey?

YP commissioned IDC to find the answer. Now the research results are ready to share. Come to ZigZag: The New Consumer Journey Zeitgeist workshop and hear about the new dominant school of thought and intelligence on:

1. Consumers’ evolving search habits across devices and platforms
2. Why mobile, search and local are so critical to marketing success
3. Simple ways to make your digital strategy resonate with zigzagging consumers

Workshop attendees will receive a complimentary first look at the findings from the IDC research. This insider information will be an actionable asset for digital marketers.The new consumer journey has begun. Don’t get left behind. Reserve your spot now. View Less