In this session...
What does Walmart, Coke, Unilever, MasterCard and AT&T really know about Mobile Marketing, what proof do they have, and what are they really doing about it. But equally important, what does it take to be great at Mobile Marketing. Based on a $2 million research project (AKA SMoX) that was initiated over 2 years ago, and just recently made public, developed by the Mobile Marketing Association (MMA), the trade group for marketers who think mobile matters to their future.
