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In this session...

In recent weeks, CNN has dubbed the powerful political mobilization by the Latino community the “Latino Spring.”But this burgeoning demographic has a power that extends beyond politics. And as their influence on and in America’s industries grows, so too should our conversations about Latinos. Join J. Walter Thompson Company in a roundtable discussion with some of the biggest Latino power players in media and entertainment today, about how brands can better understand and represent the powerful Latino market in the U.S.

Presented with


Speakers

Gustavo Martinez Worldwide Chairman & Chief Executive Officer J. Walter Thompson Company
Roberto Marques North America EVP & President Mondelēz International
Jeff Valdez President Valdez Productions
Lynda Lopez Journalist, Writer, Newsradio Anchor WCBS 880
Frances Negrón-Muntaner Director of the Center for the Study of Ethnicity & Race and the Media & Idea Lab Columbia University

Event Details

Event Type Seminar