In this session...
Technology is changing advertising, but the talk of algorithms and machine learning leaves many wondering what is real and how can they capitalize on it. Join the only programmatic session at Ad Week guaranteed to be 100% BS free and learn how to survive and thrive in 2016. Hosted by ad tech veteran, Marcus Startzel, this session unveils new global market insights from WARC and AppNexus before discussing the high-stakes decisions made by agencies, advertisers, and brands as programmatic goes mainstream.
