In this session...
Big Data isn't creepy when used correctly. Truly understanding your customers can be the thing that helps your brand rise above the noise. Creating personalized experiences at scale is the key to surviving in a competitive landscape. But how can you use Big Data to create memorable intimate experiences when talking to millions of customers?
In this workshop you will learn how to leverage Big Data to bridge the gap between the Data Scientist and the Marketer and learn from real campaigns that made an impact.
