In this session...
The Nissan GT-R LM NISMO made its debut before 100 million viewers in a commercial that aired during Super Bowl XLIX. Robert Brown, Sr. Manager, Interactive Marketing at Nissan North America, and Steve Savic, ECD of Critical Mass will show how Nissan went beyond the game day commercial to create an immersive digital experience with the never before seen Le Mans race car. They will discuss how Nissan connected people with the brand by leveraging a car to create a feeling that inspires action, rather than a transaction.
