In this session...
Mobile measurement can be a nebulous topic, and sometimes challenging to approach. As mobile advertising continues to grow exponentially, advertisers are expecting ROI and proven effectiveness like never before. Mobile is unique when compared to other media channels with native functionalities inherent to the mobile device only; location, cross-screen, touch creative, and more.
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This insightful session will talk trends, a case study on mobile measurement effectiveness and a lively panel discussion on why it's important, and how best to make it work for your mobile campaigns.
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