Few things in marketing are more important than to properly manage and then capitalize on a strong brand identity. We at Honda challenged ourselves with this when we declared 2015 the "Year of Honda" because of multiple innovative products and technologies that are being showcased this year. Our unique Brand as embodied by its products, innovations and people are our best weapons to compete in a highly competitive marketplace.

To do this, Honda is building on its core belief in The Power of Dreams. This belief speaks to our commitment that drives our R&D and diverse array of advanced-technology products and determination to bring them to market. Our rejuvenated approach to overall brand marketing is the sum of our best thinking and could only come from years of Honda design and innovation.