In the age of digital, consumer behavior is in a state of constant flux, creating major disruption for consumer brands attempting to acquire and build long-lasting relationships with customers. The greatest opportunity to gain competitive advantage in the age of digital is to achieve addressability at scale, leveraging data and analytics to deliver targeted, personalized experiences through the evolving digital audience platforms. This session will explore the competencies needed to make it real. View More

In the age of digital, consumer behavior is in a state of constant flux with regard to media consumption patterns, expectations, and purchase behaviors. This instability is creating major disruption for consumer brands attempting to acquire and build long-lasting relationships with their customers. The greatest opportunity to attain competitive advantage in the age of digital is to achieve addressability at scale, leveraging data and analytics to deliver targeted, personalized experiences to consumers through the evolving digital audience platforms. This session will explore the nine Platform Marketer competencies needed to bring the opportunity of addressability at scale to life. A panel of digital marketing experts from both the brand side and the platform side will share real-world applications of these skillsets that will drive improved performance marketing outcomes. View Less