As tech startups grow into mature platforms, they’re confronting an identity crisis: how to evolve into brands with staying power. Silicon Valley needs the skills and services Madison Avenue has honed turning companies into household names. And some agencies are building on their expertise with brands to pioneer a third way that transcends the Valley vs. Avenue mentality.
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For years Silicon Valley has been disrupting Madison Avenue using technology to connect directly with brands and consumers, leaving agencies to wonder: what is our purpose?

As tech startups grow into mature platforms, they’re confronting their own identity crisis: how to evolve into brands with staying power. Silicon Valley needs the skills and services Madison Avenue has honed turning companies into household names. And some agencies are building on their expertise with brands to pioneer a third way that transcends the Valley vs. Avenue mentality.

In 2013, R/GA launched the first agency-led accelerator program focused on the Internet of Things. Now R/GA’s multiple accelerators combine R/GA's business consulting, technology, and brand-building capabilities to nurture promising startups.

Join R/GA CEO Bob Greenberg and the R/GA Accelerator team for a look at how this agency-led startup accelerator is reimagining what Madison Avenue and Silicon Valley can do for consumers. View Less