In this session...
We’ve crossed the Rubicon on Mobile, and there’s no going back. Consumers now spend 51% of their media time -- including 40 minutes of video -- on mobile devices each day. How do you put this behavioral sea-change to work for your brand? Join experts from Essence, inMobi, Virool, xAd and Rubicon Project to learn how to deliver the mobile engagement that today’s brands seek. From new "InLine" outstream video to location-based targeting, see how smart marketers reach and engage premium mobile audiences at scale.
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Targeted mobile video and mobile native content are the future of advertising, enabling brands to connect with consumers in more immersive, meaningful and memorable ways that are additive to our continually connected lifestyles and seamlessly social culture.
Panel participants will learn how to leverage the latest innovations in data and automation to put these creative and highly engaging formats to work telling compelling brand stories that forge more meaningful consumer connections, including:
• How mobile private marketplaces deliver premium audiences at unprecedented scale
• How "InLine" outstream video creates net new inventory and high-impact opportunities
• How GPS data can be used for both targeting and attribution
• The new kinds of engagement Mobile Native and Video ads can drive, and the scale and performance automating their delivery can bring
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