In this session...
With every emerging generation, behavior continues to advance faster than brands can keep up. As marketers continually struggle to capture and retain the attention of millennials, hear from two premiere CMOs about how they are tackling understanding and communicating with this important group in the hyper-competitive music streaming landscape.
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Pandora CMO Simon Fleming-Wood and Spotify CMO Seth Farbman will take the stage for a lively discussion about the importance of knowing who your audience is, where and how they connect with your brand, and how you can leverage the power of music to captivate the attention of the fans of the future.
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