In this session...
Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, will curate a panel of representatives from today’s top mobile messaging apps including Viber and PicsArt, along with brand marketers who have leveraged emoji and branded content to build their digital identity and engage today’s mobile audience in a fun and non-intrusive way. Learn how to measure ROI using emoji in mobile messaging and social media apps and what the right and wrong ways are to use emoji to reac
