In this session...
“If your advertising goes unnoticed everything else is academic." - Bill Bernbach.
In a world that is evolving faster than ever, let’s discuss some of the enduring principles that don’t change and why it has never been more important to produce ideas and content that are impossible to ignore.
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“If your advertising goes unnoticed everything else is academic”. Bill Bernbach.
In a world that is evolving faster than ever, let’s discuss some of the enduring principles that don’t change and why it has never been more important to produce ideas and content that are impossible to ignore.
Panelists:
• Ric Hendee, Senior Vice President, Consumer Marketing for Cotton Incorporated
• Icaro Doria, Chief Creative Officer of DDB New York
• Sandra Cordova Micek, Senior Vice President, Global Brands, Hyatt
• Margaret Czeisler, Chief Strategy Officer, AwesomenessTV
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