In this session...
People now spend more time consuming media on their mobile devices than on any other platform. Yet brands are struggling to find ways to engage and emotionally connect with users on mobile. While there has been significant progress with respect to programmatic buying and selling of mobile advertising, mobile creative itself has failed to evolve. Until now.
Join us as this cross-industry panel of mobile marketing experts discusses how brands are leveraging playable ads and other forms of mobile rich media to engage their audience and drive compelling brand metrics on mobile.
