In this session...
Many argue that, in an age of perfect information, brands don’t matter any more. Ogilvy & Mather has commissioned new, international research which shows that brands do indeed matter today, just in ways that are radically different than before. Ogilvy & Mather reveals this research and discusses the implications - what we call the “Fifth Age of Brands” - with two leading marketers who are doing it right, Coca-Cola and Facebook.
