James Rooke

James oversees both FreeWheel's Advisory Services business and FourFronts, a premium video marketplace that enables clients to better balance their supply and demand needs. Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy as well as General Manager of its new digital marketing services business. James has an extensive media consulting background with Ernst and Young in the United Kingdom, and Capgemini in the US.