Lawrence Randall

Lawrence Randall is a Programming, Production, and Live Event executive with over 15 years of experience. Currently serving as President/GM of Production and Live Experiences for Azoff/MSG Entertainment, he is responsible for identifying and creating partnerships with production companies and experiential marketing agencies. With these partners Lawrence will create content and experiences that leverage the current multi-platform landscape.

Prior to joining Azoff/MSG in May of 2013, Lawrence spent fifteen years at the National Football League, rising from intern to Head of Programming for NFL Network and Executive Producer of all live entertainment productions, most notably Super Bowl Halftime.

During his career at the NFL, Lawrence was instrumental in launching NFL Network, planning the programming slate for the start-up network prior to its inception. As Head of Programming, he also created and Executive Produced NFL Honors, now an annual Super Bowl weekend Broadcast television awards show recognizing the best in the game. He is a multiple Emmy winner for groundbreaking programming developed with NFL Films and Emmy nominee for several Super Bowl Halftimes.

As Executive Producer of live entertainment, Lawrence led the negotiations with all talent that worked with the NFL from 2002-2013, as well as guided the creative development of their performances. Some of those he had the good fortune to work with include Madonna, Prince, Beyonce, Bruce Springsteen, and Taylor Swift.

A graduate of St. John’s University, Lawrence and his wife Amy reside in Los Angeles with their two bulldogs, Otis and Max.