Allison Checchi

Allison leads YP\'s marketing, branding, and communications efforts to consumers, local businesses, and the advertising industry.

Since joining YP in 2011, Allison has been core to the company’s evolution as the leading local search and advertising company, most recently as Senior Vice President of Value and Yield Management and Business Development. In this role, she defined new revenue opportunities for YP’s consumer properties and further developed the value of YP’s Local Ad Network. Allison also served as a key member of YP’s transformation team during the company’s spin-off from AT&T.

Allison joined YP from Bain & Company, where she spent more than 10 years as a Principal in the Technology, Media, and Telecommunications practice. While at Bain, she specialized in growth and competitive strategy across a wide range of industries, with a particular emphasis in advising media companies on their digital strategies.

Allison holds a BS degree in Economics and Engineering Science/Management of Technology from Vanderbilt University and an MBA from Harvard Business School. Allison resides in Los Angeles with her husband and three kids.