Mike Monello

Mike hustled as an indie filmmaker before producing “The Blair Witch Project” in 1999. This integrated, interactive experience built a community around the film’s mythology, resulting in a pop-culture phenomenon with over $240 million in worldwide box-office, changing the way marketers approached the Internet.
Excited by this marketing/entertainment hybrid, Mike co-founded Campfire, and has been intimately involved in the creative development of every project that has come through Campfire's doors. He has led work that has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, and OMMA awards. Campfire is widely considered at the forefront of brand storytelling, winning OMMA’s 2011 Small Agency of the Year and AdAge’s 2013 Small Agency Campaign of the Year. Mike has spoken at many prestigious events, including Futures of Entertainment at M.I.T. and SXSW.