Peter Hubbell

Peter Hubbell is Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the pre-eminent communications experts in the global aging space and is a sought after speaker.

With over 30 years’ experience as a top ad agency executive, Peter’s career led him to the global board of Saatchi & Saatchi -- one of the world’s best known agencies -- where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with many “blue-chip” marketers including Procter & Gamble, General Mills and Pillsbury.

In a business where most are content to do the same things again and again, Peter is committed to discovering how to do new things differently. In building BoomAgers’, Peter is inspired by his founding vision -- aging is among the most powerful global trends in history, and its impact on societies, economies and popular cultures represents the next great fast growth opportunity for Fortune 50 marketers and emerging entrepreneurs.

Peter spends his days developing marketing insights that are grounded in a deep understanding of consumer behavior. He brings this level of penetrating understanding to The Old Rush – which is becoming one of the most valuable commentaries on the phenomenon of global aging.