Tara-Nicholle Nelson

Tara-Nicholle Nelson is the VP, Marketing for MyFitnessPal: the company at the epicenter of the dawning era of digital personal health. Over 50 million people worldwide use MyFitnessPal to get an around-the-clock view of their food and fitness activities. Our users have lost over 150 million pounds with our apps, and have positioned us as the #1 app in the Health + Fitness category in 45 countries.

MyFitnessPal has:
*the largest food database in the world, with nearly 4 million food entries
*integrations with over 80% of the wearable devices in the world
*integrations with 4 of the top 5 GPS activity tracking apps and the top 2 WiFi scales.

Previously, Tara was the Founder and CEO of RETHINK Multimedia, Inc., an integrated digital and content marketing consultancy that helps brands understand and engage with Transformational Consumers(TM) - a hyper-growth segment of consumers committed to transformation in their health and personal finances.