Let’s face it, day-parting is a strategy that belongs in the Mad Men era. In today’s always-on world, we need to find more authentic ways to connect with consumers through a value exchange that’s based on fulfilling fundamental human needs. Join Natasha Hritzuk and Michael Dwan as they share new research from Microsoft, Digital Life, Digital Work: A New Paradigm for Consumer Engagement, that reveals four core consumer needs-states that provide marketers with a treasure map for understanding consumer engagement. You’ll see real-world media and technology examples that illustrate how to engage consumers across every aspect of their digital lives .. no matter where the clock dial is set.