In this session...
The year 2020 is no longer the realm of science fiction…it's right around the corner. What will the media landscape look like five years hence? And how will marketers target and reach consumers where they live and spend? Will lines between traditional and digital media continue to blur? Will there be a united form of audience measurement? Will the process of media buying and selling be automated? A panel of experts will look into their crystal balls and provide 20/20 vision of local media in 2020.
