Programmatic Buying: The Wave of the Future or the Latest Shining Object? > Events: New York 2014

Advertising Week New York 2014

Programmatic Buying: The Wave of the Future or the Latest Shining Object?

Monday, 29 September at 10:30 AM
The Microsoft Stage

Gayle Fuguitt
Bryan Chupp
Brad Smallwood

Steven Wolfe-Pereira
Ted McConnell

Data Programmatic

In this session...

Programmatic buying: the mechanism enabling marketers to upend the purchase funnel and reinvent brand marketing research? You'll hear first hand from heavyweight champions of the Programmatic ecosystem.

Opening Remarks: Gayle Fuguitt, CEO & President, The ARF View Less

Presented with

Speakers

Gayle Fuguitt President & CEO ARF

Steven Wolfe-Pereira CMO Datalogix

Bryan Chupp Director of Digital Marketing Pfizer

Ted McConnell Principal Ted McConnell Consulting, LLC

Brad Smallwood Head of Measurement & Insights Facebook

Event Details

Event Type Seminar

Track Data Programmatic

View Track

TC Stage

TC Hall

Liberty Theater

NASDAQ

BB King

Microsoft

Hard Rock

Lucille's

Best Buy Theater

Gotham Comedy Club

Highline Ballroom

Stella

Terminal 5

UCB Theatre

Vanderbilt Hall

Webster Hall

Agency

Presented byMediaocean

Celebrity

Data

Presented byAcxiom

Dynamic Women

Health & Fitness

Presented byWebMD

Innovation

Local

Presented byYP

Mobile

Native

Presented byBuzzFeed/ShareThrough

Programmatic

Presented byAdara

Social/Influence

Sports

Presented byNYVC Sports

Search Events

Programmatic Buying: The Wave of the Future or the Latest Shining Object?

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Programmatic Buying: The Wave of the Future or the Latest Shining Object?

In this session...

Presented with

Speakers

Event Details