In this session...
Billions of pieces of content are being shared daily and consumer attention shifts every hour (if that). How can your brand possibly hope to stand out in all that noise? Today's marketing challenge lies in the ability to inspire participation from your audience and be relevant on a daily basis. Real-time marketing (RTM) isn't just a flash in the pan and we have the data to prove it. Hear from experts at Spredfast and A&E around the importance of 'marketing at the speed of life' and using a data-driven approach to RTM.
