Jacob is an entrepreneur by nature and prides himself on creating visionary strategies and converting them into efficient operational realities. His passion for inspiring brands led him to pursue a career at BMW and that is where he has spent his professional life thus far.
Jacob has a diversified background at BMW. Responsibilities included the creation of the current US market strategy for BMW North America, a comprehensive, sustainable growth strategy that led to one of the most profitable periods in BMW’s history. Jacob also managed the Los Angeles market for BMW where he drove tangible results in challenging times while enhancing the BMW brand in an influential market.
In his current role, Jacob is responsible for BMW North America’s Electric Vehicle Operations & Strategy which encompasses the launch of BMW i in the US market. BMW i is the future of individual mobility with a clear focus on sustainability and innovation. This revolutionary approach will push the boundaries of the entire automotive industry.
Jacob Harb Job Title Department Head, Electric Vehicle Operation & Strategy Company BMW