Mark Fitzloff was born in Wisconsin and lived there just long enough to claim Midwestern roots before moving to the West Coast, where he belonged.
Mark came to Wieden+Kennedy as a copywriter in 1999, doing award-winning work for AltaVista and Nike. But it was while working on Coca-Cola that he found his true talent, breathing fresh life into old, iconic American brands and reminding us what we love about them.
This talent served him especially well as creative director on Old Spice. Charged with reinvigorating your grandfather’s deodorant, Mark turned the brand’s perceived weakness of being old into its primary asset, experience. The result has been some of the best work to come out of the Portland office in years and a steady increase in sales for the brand.
In 2008, Mark was appointed to the Portland management team as executive creative director, bringing an unusual combination of business savvy and creative thinking to the job. His ability to lead work that both wins awards and pushes the client’s bottom line has served him well in this role, particularly on iconic brands like Levi’s and Nike, as well as on clients like Chrysler and P&G, which are in categories not historically associated with provocative creative work.
Under his leadership, Portland rapidly grew to an office of over 600 people and earned a number of distinguished agency of the year honors from several leading industry organizations and publications. He has also been one of the most award-winning creatives on Creativity’s Awards Report for the past three consecutive years.
In 2013, Mark was named to the global management team and is now our global co-executive creative director, charged with articulating how Wieden+Kennedy is different to clients around the globe and helping to ensure the company stays so.
Mark and his wife, Courtney, have a son named Max and a daughter named Mia.
Mark Fitzloff Job Title Global Executive Creative Director Company WIEDEN + KENNEDY