Jennifer Frommer is Global SVP of Branded Content at Interscope Records, Universal Music. Interscope is an innovative and progressive label that is globally redefining music and content. Jennifer’s central role has been to act as a lightening rod and bridge between artists and brands. She develops cutting-edge programs that feature Interscope's extensive roster of talent, including Lady Gaga, Madonna, U2, Eminem, Dr. Dre among many others.
Jennifer’s expertise is in creating immersive brand experiences forging new territory in a far-reaching range of genres, stylistic approaches and techniques. She develops new forms of advertising and storytelling via producing artistic language and content.
She has enjoyed a multi-faceted career that began at Sony where she founded the music industry's first fully functioning digital division. She holds a patent for a breakthrough piece of technology called "Connected." Jennifer has orchestrated innovative marketing programs for Nike, Johnson & Johnson, Reebok, Red Bull, Chevy, Samsung, Starwood Hotel Group, Pepsi and many others.
She is a frequent speaker at top industry events, and is often quoted in key publications, NY Times, Billboard, Ad Age in relation to branded content and technology. Jennifer holds a MS from New York University. She divides her time between New York, Los Angeles and Miami.
Jennifer Frommer Job Title Global SVP, Branded Content Company INTERSCOPE RECORDS
