John Roswech serves as Chief Revenue Officer for HookLogic. In this role, John builds on the media sales momentum that HookLogic has with brand marketers and their agencies.
John brings more than 18 years of sales management and advertising experience to HookLogic. Roswech comes to HookLogic by way of Jingle Networks, Inc. where he served as President and guided the growth of free directory assistance service 800-FREE-411. He spent six years working with both brand and direct response advertisers to engage in-market customers through the directory assistance services channel. John accelerated the company’s growth in the emerging free directory assistance market resulting in a $62 million sale to Marchex, a call-based ad network that spans traditional media, online, and mobile.
Prior to Jingle Networks, John served as Vice President of Sales of Atlas Solutions (aQuantive) where he managed sales and account management teams for third-party ad serving, search, rich media, and landing page optimization. Under his sales leadership, revenue increased from start-up in 2001 to over $100mm, enabling in the sale of aQuantive to Microsoft for $6.2bn in 2007. Before aQuantive, he was senior director of sales with Matchlogic (Excite@Home). John graduated with a business degree from the University of Maine.