Kevin Doohan is EVP, Marketing at Machinima, the leading video entertainment network for young men. In this role, Doohan oversees the marketing function including: brand marketing, public relations, audience development, trade and partner marketing, and research. Doohan’s team at Machinima develops strategy and programs that connect with and attract advertiser and consumer audiences. For advertisers, Machinima is the best video programming network to reach the valuable and elusive 18-34 year old male audience. For consumers, Machinima is bigger than it’s programming alone. Machinima is a true global lifestyle brand, grounded in gaming, and representing the unique perspective and sensibility of its audience.
Prior to Machinima, Doohan was head of digital marketing at Red Bull. Under Doohan’s leadership, Red Bull experienced explosive growth across digital channels, especially in social media. Doohan’s team led strategy and activations that grew Red Bull’s facebook likes from 300,000 to 28 million, increased twitter followers from zero to over 700,000, and established Red Bull as a social media pioneer on Instagram, Klout, and other platforms. Teams led by Doohan transformed RedBull.com into an global content hub envied by brands everywhere. Doohan restarted and focused Red Bull’s gaming/e-sports marketing strategy. His team conceived, launched, and managed proprietary Red Bull gaming events that drew millions of viewers online and thousands in-person.
From 2004-2008, Doohan led all digital marketing at ConAgra Foods including the corporate brand and consumer brands including: Healthy Choice, Butterball, Orville Redenbachers, Hunts, and Slim Jim. From 1997 through 2004, Doohan held senior marketing roles at Digital Insight (now an Intuit company) and at Cendant Corporation where he was a customer experience leader on the team that designed and launched move.com, the #1 website for online real estate.
Doohan earned an MBA at Northeastern University and is a dual citizen of USA and Ireland. Follow Doohan at http://www.kevindoohan.com and on twitter @kdoohan.