Juan José Artero

Juan José Artero is CEO of Hitsbook Group, a leading company in boosting UGC (User Generated Content) for media and brands in LATAM.

With more than 13 years of professional experience in B2B marketing and sales, he has carried out his role creating innovative strategies and tactics in different sectors with leading brands in the industry.

In addition to his studies in business administration and research and market techniques, he successfully completed this year the master's degree in Blockchain and Web 3 by the most recognized institution in Spain in this field.

The company he founded 10 years ago, Hitsbook Group, has a sophisticated technology system to make the most of the UGC for brands and media through 5 technological solutions in SaaS mode and over 500,000 content creators in 23 Spanish-speaking countries.