Pilar Sánchez

She studied Food Engineering at the Universidad Iberoamericana and holds a Master's degree in Business Administration from the Instituto Tecnológico y de Estudios Superiores de Monterrey. She has more than 20 years of experience in the area of marketing and innovation.

Currently, she leads the development of marketing strategies for the company, from where she seeks to generate an authentic, relevant and differentiated brand promise, focused on better connecting with the consumer and creating new moments to conquer new consumers, in addition to maintaining Mondelēz Mexico's leadership in its different categories: G&C, Cookies, Powdered Beverages and Cheese.

Since 2020, she and her team have proudly carried the Humaning flag as an evolution in marketing practices that impacts all of the company's actions.