Pamela González

Pamela Gonzalez is a leader in insights and measurement in Latin America with more than 12 years of experience in media. She held positions in the main media companies Televisa, Discovery, Fox, Facebook and Teads.

She is currently the Insights & Measurement Manager at Twitch Latin America and President of the Business Intelligence Committee at IAB Mexico.

She is passionate about audience behavior and generational differences, as well as research (quantitative, qualitative, neuroscience, semiotics). She is currently focusing on understanding Generation Z, the impact of gaming, the influence of content creators and livestreaming.

She has been an active participant in industry associations such as LAMAC (Latin America Media Advertising Council), IAB, CIM (Media Research Council) and Women in Research. She has been a speaker at Esomar, Ideas AMAI, IIex Latin America and IAB, among others. She was chosen as a jury member at Effies 2021 and FOMLA 2022.