Guillermo Abud

Guillermo Abud is a global marketing and media professional with extensive experience across different roles in management, business development, and digital media in Latin America and the US, working with fortune 500 advertisers, global agencies and tech/data companies.  

He joined MediaMath in July 2020, he’s the General Manager for LATAM, overseeing daily business revenue and operation goals across the region. Developing and implementing growth strategies.

Before, he worked for 3 years at OpenSlate as VP of Business Development LATAM, US Multicultural & Spain, where he successfully worked on the product, business revenue growth and led the content suitability and brand safety data conversation in the region.  Before that, he worked at VIX as Head of Global Strategic Partnerships with the objective of driving the company’s business growth through strategic partnerships with top agencies and advertisers.  

Previously, Guillermo worked over nine years at Publicis Media LATAM.