As Managing Director of the National Basketball Association’s Mexico office, Raul Zarraga oversees the expansion of the NBA's business and the development of basketball initiatives throughout Mexico. He directs all of the NBA's efforts in the country across marketing partnerships, events, television, digital media and licensed merchandise.
Since joining the NBA in November of 2008, Raul has centralized the Mexico group across all functional areas to be based out of a Mexico City office. As part of his efforts to grow the game of basketball locally, Raul has helped local fans get closer to the game by having NBA games and programming reach nearly every household on a weekly basis via television and broadband season after season.
He has also helped coordinate a variety of events to grow the passion for the game as well as participation across the country, such as the NBA LATAM Academy based in Mexico City, the Jr NBA Tournament, in addition to NBA preseason and regular-season games in Mexico City and Monterrey.
Prior to joining the NBA, Raul was the Commercial Director of NFL Mexico, where he developed new revenue strategies across sponsorship, licensing and broadcast. He also has a background in corporate marketing and sales, spending years with Warner Bros. and Pfizer Labs.
Raul is a graduate of Instituto Tecnologico y de Estudios Superiores de Monterrey. He resides in Mexico City.
Raul Zarraga Job Title VP, Managing Director Company NBA MEXICO