Ben Peck, Vice President LATAM, is responsible for the growth of Acxiom’s business across the Latin American region, helping clients develop and implement data-driven marketing strategies centered on highly personalized brand experiences. Ben joined Acxiom at the beginning of 2020 and splits his time between Connecticut and Mexico City, which will be his future home base.
Ben came to Acxiom from IPG Mediabrands, which he joined in 2012 as VP-Technology Strategy. He spent seven years there, holding several roles, including SVP-Client Relationship Management; EVP-Global PMO; and EVP-Client Management and PMO. Ben played a key role in IPG’s acquisition and integration of Acxiom, getting to know Acxiom products and services as well the Acxiom leadership team.
Prior to joining IPG Mediabrands, Ben spent six years at IBM, where he was a member of the company’s corporate strategy team and later worked in strategy for ISV Partnerships, part of IBM’s software group.
Ben Peck Job Title Vice President, Latin America Company ACXIOM Connect via