Cesar Medina

With more than 15 years of experience, César has an innovative vision to generate stories that connect with the final public, the brand and the work team; achieving successful and transcendent 360o strategies.

Currently, as marketing director of MINISO, he has achieved in a short time, the positioning of the brand’s image, the penetration of the Mexican public, as well as the identification and development of new business models.
Expert in developing marketing plans and retail strategies, as well as offline and online campaigns.
He is responsible for the supervision of the commercialization aspects of future collaborations and the relationship with clients in terms of commitment.
He studied Advertising and Marketing at Universidad Anáhuac and has multiple courses that have provided him with the necessary knowledge and, together with the experience acquired, he has managed to turn each challenge into a comprehensive project.