Yosu Arangüena is the founder and Executive Creative Director of Made México.
Before opening Made, he worked at DDB México as V.P. and Executive Creative Director for 11 years. During his tenure, DDB became the most awarded agency in the country for 6 consecutive years with over 60 creatives reporting to him and was a member of the regional council.
He worked for brands like Volkswagen, Gatorade, Energizer, Cervecería Cuauthemoc Moctezuma, Casa Cuervo, Pepsico, McDonalds, FedEx, Aeromexico and Herdez among others.
In 2010 he open Made; an independent agency in México City. In only 5 years Made Works for brands like Fiat, Alfa Romeo, Kraken Rum, Boost, José Cuervo Especial, FCA Group, Dormimundo, Babymundo, Acad, Stabillo, Museo Memoria y Tolerancia, Rolling Stone and Playboy.
Made now is an integrated agency that is been recognized as the most creative independent agency in the country by Círculo Creativo 2011, 2102 and 2014, 2015, El Sol in Bilbao, Adlatina, Latinspots and Cannes 2015 with 3 lions; making Made the most awarded independent agency in México ever.
Yosu has over 200 awards worldwide, including Cannes, One Show, CC, D&AD among many others. He had worked as jury at Cannes 2013, President of Direct at the Wave Festival in Sao Paulo, Member of the Council at El Sol in Bilbao and President of the jury 2016, President of the Círculo Creativo de México and president of the jury in 2014.
He is the proud father of two wonderful young girls and an avid videogame aficionado.