Tracks Venues

In this session...

Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS as we discuss the shift from brand safety to brand suitability. You’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.

What You'll Learn from This Session...

  1. How the rapid growth of media creation is contributing to the risk of unsavory content and environments
  2. Why marketers will reduce spend with partners who include brand unsafe environments
  3. How advertisers can work with their partners to establish nuanced markers of suitability

Presented with


Alessander Firmino Managing Director, LatAm Integral Ad Science
Marisol Garcia Client Service Director UM WW
Fernando Sanchez Director Walmart Media, Mexico Walmart Media
Aldo Garcia Perez VP Marketing Performance Citibanamex
Enrique Ferrer Programmatic Client Service Director Cadreon

Event Details

Event Type Seminar