Tracks Venues

In this session...

Uncover and validate consumer truths - In our technology-driven world, user data it is often taken for granted, and frequently misunderstood to be consumer knowledge. Our panel discusses the contributions and challenges of market research for marketing and advertising, as well as current tools and recent trends. Learn why it may be worth the while to take just a step back to see the bigger picture, in order to find consumer truths and develop brands that really connect.

What You'll Learn from This Session...

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Presented with


Claudio Flores Thomas Vice President Partner LEXIA Insights Solutions
Ricardo Barrueta Managing Director GfK
Rosario Zavala Socia Directora LEXIA Investigación Cualitativa
Simeon Pickers Managing Director Psyma Latina
Gregorio De Villa Managing Director G de V Group

Event Details

Event Type Seminar