In this session...
New technology developments challenge Media paradigms, as well as the solutions they provide to both customers and audiences. The key of success lies in Content, as it drives this multiscreen journey.
Novel communication forms emerge because of this continuous developments, changing audience habits and the way brands and consumers relate to one another. This landscape challenges Media paradigms, as well as the solutions theye provide to both customers and audiences. The turning point is achieving a harmonic coexistence between platforms that compel organic transversality of content, a greater understanding of how and when audiences consume media, and the many touch points between brands and consumers. In this endeavor the key of succes lies in Content, as it drives this multiscreen journey.
What You'll Learn from This Session...
- Content is what drives Video usage, regardless of the platform: People search contents, not platforms.
- Organic transversality that enables content to adopt each platform’s language is part of the gear of a smart strategy to engage consumers with brands.
- Attention and relevance is a consecuence of our understanding of the media consumption journey paired with meaningful messages that establish a long term emotional relationship with a Brand and it’s consumer.
- A data-driven environment can impulse the Marketing and Media Industries to obtain and create elements designed to measure the performance of specific advertising efforts.